Flama is a joint venture between Bedrocket Media Ventures and Univision that was made possible because of the CMS and curation platform that I created called Boxspring. Boxspring’s unique features allowed us to quickly develop a radical new type of site catering to hispanic millennials in way that truly feels unique and genuine.
Flama’s cross-platform, adaptive and responsive design has already won many accolades across the hispanic community, and the audience is growing at a fast pace. This was the second site launched on the Boxspring platform, giving me the chance to solidify the APIs and vastly improve the usability of our CMS and curation tools.
Since launch, Flama has quickly grown into a leading hispanic destination, and proved to be immediately attractive to advertisers who have flocked to buy native content units and sponsor integrations into the site.