Designing great products on templated platforms is hard (take 2) – HBO GO on Xbox

When we were tasked with bringing HBO GO to Xbox we were once again presented with the challenge of making a beautiful UI and UX that transcended the limits of a heavily templated platform. There were many challenges in how we mapped HBO GO’s information architecture to make sense in the Xbox environment, and a lot of time spent trying to push the edges of what was possible. Of course as with everything we design for HBO GO, the goal is to deliver a beautiful, elegant, refined experience that doesn’t sacrifice usability.

And now we are all excited to see the results of months of hard work with the release of the first teaser for HBO GO on Xbox! Hope everyone enjoys using it when it launches.